TECHNES Encyclopedia Database

Hollywood, in the end, with the notable exception of Fox, which until the 1960s would pursue its experiments with projection technology acquired from a Swiss laboratory (Eidophor), would abandon live tele-transmitted non-film content for collective audiences in favour of more spectacular and immediately profitable innovations such as CinemaScope. But this turn would not signal the end either of tele-transmissions or of technological innovation, which would continue in the decades to follow. For the idea of a “projector without film” making it possible both to simplify the task of programming and to reach other audiences among followers of sports, theatre, opera and classical television continued to appeal to exhibitors.