TECHNES Encyclopedia Database

Finally, we might also think of the advertisement “GoPro: Experience Different” (2018), which focused on a series of tourism experiences filmed “in the first person.” This emphasis on tourism in the identity constructed by GoPro through its advertising invites us in addition to reflect on the impact of this advertising on consumers and the way they use the camera. What is at stake when the average user takes up a GoPro in the hope of producing the same kind of images as seen in one of the company’s advertisements is the contrast between amateur and professional practices.